![]() ![]() That’s before they factor in “soft costs” such as their time. How Much Does Direct Mail Advertising Cost Per Piece?Īt the end of the day, most marketers will end up spending between $.65 and $3.00 per piece on a direct mail campaign. Your direct mail service provider should provide easy-to-read campaign dashboards that tell you exactly where your mail is, and exactly who has responded. The time and effort required to answer the question “What happened after I sent the mail?” can be a huge time sink.
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